our story

Reimagining the World of Health

Building the Future of Health
Dedicated to its mission of helping people and communities achieve better health, GuideWell is at the forefront of the evolution of health care, forging ahead by innovating, collaborating and advocating for better health care for all. We help people make sense of this new world by forming an integrated ecosystem of products and services, helping to ensure our customers get the best experience. We’re always building and refining to drive higher efficiency and exceptional care throughout the system. We apply our deep knowledge, intimate relationships and broad view of the health care continuum and the different consumers who use it to make the system into a more integral and useful part of people’s everyday lives.

Our Evolution
We started in 1944 as a single office in Jacksonville, Florida offering affordable health plans to Floridians. 75 years later, we’ve evolved into an integrated health solutions company serving millions of people across the nation each year.

In early 2014, GuideWell was introduced to the marketplace as a not-for-profit mutual holding corporation with a family of companies offering a broad range of health solutions to businesses and consumers that help people and communities achieve better health. The five operating companies of GuideWell include: Florida Blue, GuideWell Health, GuideWell Connect, GuideWell Source and PopHealthCare.

Through our family of forward-thinking companies, GuideWell now touches the lives of more than 27 million health care consumers across 34 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. With more than 12,000 employees across the nation, we are improving the cost, quality, and access of health care for our customers by applying our broad industry experience to reimagine and reshape the future of health. In this spirit, we collaborate with, support and create health companies with a broad range of health-related products and services that are integral and useful to today’s health care consumer

GuideWell’s Family of Companies

Florida’s Blue Cross and Blue Shield company, provides innovative health solutions and insurance plans to the people of Florida. Florida Blue has served Floridians since 1944 offering an array of health and wellness products and services to fit their individual needs.
veterans network
GuideWell Connect, and its subsidiary Onlife Health, provide health plans a better way to engage consumers and improve outcomes with an array of solutions designed to connect with and influence people at important points throughout their health care journey.
A portfolio of clinical delivery organizations located throughout Florida including Diagnostic Clinic Medical Group, Florida Health Care Plans and GuideWell Emergency Doctors.
A provider of administrative and claims processing services to federal and state health care programs. Parent company of First Coast Service Options, Inc. and Novitas Solutions, Inc.
A leading health care services company providing in-home medical care by mobile providers, prospective risk adjustment assessments with care gap closure and retrospective risk services.